About Us

Sally White returned to Pembrokeshire, where she grew up, in 2001 to set up the White boutique. Previously Sally worked in London as a fashion buyer for Oasis and before that River Island.

Her dream was always to open a fabulous boutique where she could share her passion for clothes, accessories, jewellery, shoes... Sally loves fashion - her favourite programme of all time is Sex and the City!

Sally pulls together collections that combine different labels to create a unique look that is wearable, stylish, beautiful and timeless.

Whether you are after a specific item of clothing or a whole outfit for a special occasion, we know you will love the boutique experience and friendly, helpful service we can give you at White.